The ASSA ABLOY Group

Yale is a part of the ASSA ABLOY Group, the world's leading manufacturer and supplier of locking solutions, dedicated to satisfying end-users needs for security, safety and convenience. With more that 100 companies operating in 40 countries, ASSA ABLOY has a strong global presence and holds more than 10 percent of the world market.

With ASSA ABLOY as our Master Brand and the global message carrier for the Group, together with the established equity of our Product brands, we draw from our combined strengths, accurately reflecting our business strategy. ASSA ABLOY is becoming a strong, visible brand – the global leader in door opening solutions. Today, the ASSA ABLOY brand, together with our product brands, adds richness and depth to our global and local offerings. Simultaneously, we are strengthening the ASSA ABLOY message as the true solutions provider.

http://www.assaabloy.com/en/com/About-ASSA-ABLOY/ASSA-ABLOY-brand/All- Brands/

Published 20 Jan 2011

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ASSA ABLOY brands and identity

With ASSA ABLOY as our Master Brand and the global message carrier for the Group, together with the established equity of our Product brands, we draw from our combined strengths, accurately reflecting our business strategy. ASSA ABLOY is becoming a strong, visible brand - the global leader in door opening solutions.

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